Read: Deep and Deliberate Delegation
Delegation is something people talk about a lot; unfortunately, most people are not really good at actually delegating. With his book, Dave Stitt gives us a profound manual on how to make delegation work. He wants to teach us “deliberate” delegation, which means purposeful and well-thought-out, beneficial for both sides.…
SEO and marketing
SEO – Search Engine Optimization – is one of the magic words almost all clients have on their wish list. Unfortunately, SEO is far from being the magic wand some try to make you believe. But let me explain.
Building websites for clients, you always need to be marketing adviser as well as web developer and IT support specialist. I love this diversity about my job and I embrace most of the things I need to deal with.
Local SEO – Are local businesses different?
Google and such are out to give you, their users, useful search results. This is one reason, why search engines are trying hard to distinguish between local businesses and businesses with no real “local” component. If we are looking for a restaurant or an optometrist, we are looking for an address in a certain region. Results that showcase businesses in different cities, states or countries are utterly useless at that point.
You have a local business?
From Schelperdesign to Start-The-Loop
After many good years with our former label schelperdesign.net we felt we needed to move on. We discussed where we came from and where we wanted to go, took a closer look at our every-day-work and future goals. At the end of the process stood a lot of insights, some goals and, last but not least, a new name: Start-the-Loop.
We began to work under the label Schelperdesign.net in 2006.
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Starting in 2019, we aim to send you an email once a month, containing interesting bits and pieces about WordPress, online marketing and topics closely related.
WordPress Meetup München
Kirsten Schelper and Elisabeth Hölzl founded the WPMeetUp München in 2013. A WordPress meetup is supposed to be a place where WordPress enthusiasts can meet and talk WordPress. Everybody is invited to take part, from absolute beginners to hardcore developers. Why not check out a WordPress meetup near you?