SEO – Search Engine Optimization – is one of the magic words almost all clients have on their wish list. Unfortunately, SEO is far from being the magic wand some try to make you believe. But let me explain.
Building websites for clients, you always need to be marketing adviser as well as web developer and IT support specialist. I love this diversity about my job and I embrace most of the things I need to deal with.
Google and such are out to give you, their users, useful search results. This is one reason, why search engines are trying hard to distinguish between local businesses and businesses with no real “local” component. If we are looking for a restaurant or an optometrist, we are looking for an address in a certain region. Results that showcase businesses in different cities, states or countries are utterly useless at that point.
You have a local business?
After many good years with our former label schelperdesign.net we felt we needed to move on. We discussed where we came from and where we wanted to go, took a closer look at our every-day-work and future goals. At the end of the process stood a lot of insights, some goals and, last but not least, a new name: Start-the-Loop.
We began to work under the label Schelperdesign.net in 2006.
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WordPress Meetup München
Kirsten Schelper and Elisabeth Hölzl founded the WPMeetUp München in 2013. A WordPress meetup is supposed to be a place where WordPress enthusiasts can meet and talk WordPress. Everybody is invited to take part, from absolute beginners to hardcore developers. Why not check out a WordPress meetup near you?