Boring, but important: the technology has to be right
Websites that are well optimised for search engines have a significant head start. After all, search engines also need machine-readable code.
People don’t notice if the hierarchy of headings is incorrect or if a text has the wrong content attribute. A machine needs this information to be able to process the content.
If a website is not easily readable by AI agents, the information can either not be captured at all or only partially. Websites that are difficult to read are unlikely to feature in the AI agents’ responses.
A. Technical Checklist
* You can either allow all AI crawlers or exclude bots that are searching for training data and only allow search crawlers.
Present content in such a way that AI agents can make sense of it
People skim through two or three pages of a website, AI agents read EVERYTHING. People patiently work their way through convoluted sentences, AI agents expect clear, concise statements and filter out texts that do not get to the point as irrelevant.