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Checklists for AI optimisation of websites
Boring, but important: the technology has to be right Websites that are well optimised for search engines have a significant head start. After all, search engines also need machine-readable code. People don’t notice if the hierarchy of headings is incorrect or if a text has the wrong content attribute. A machine needs this information to…
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An AI-readable website – why is this important?
When I am building a website, I think about the people who will visit it. I make sure they can easily take in all the information. I create ways for them to navigate the website. I ensure that the website comes across as approachable and professional. In future, however, it will not only be humans…
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GEO and SEO – what’s the difference?
Search engine optimisation (SEO) is about being found using specific keywords and generating clicks. Optimisation for AI systems (GEO) is about being cited and mentioned in AI responses. Both processes have different objectives, but are based on common principles. A website which performs well for search engines and whose structure and technical aspects are sound…
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Reflections on AI
The term AI evokes a mixture of fascination and fear. We marvel at its effects, but we cannot really assess what AI actually is. What it means for the future of our working world. And how it will change our everyday lives and our coexistence as a society. It is impressive when an AI tool…
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Do I need AI for my website?
Artificial intelligence is changing our work routines. Working with websites will also change. There will be even more scams; today, it is easier than ever to generate an entire website at the touch of a button. But of course, you can also do useful things with AI support. LLMs (large language models) are commonly used…
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