Here we write about WordPress and website marketing.
You find more articles in German in our blog, Die Netzialisten.
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A Domain for my new website
If you want to create a new website, you first need a domain. This is the name under which the website can be found on the internet. How does this work and what do I need to consider?
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Creating content for your website
To keep your website interesting, you need new content regularly. Many people I know struggle with creating this content. It definitely is not an easy task to write for your own website. Most of us have never learned to write […]
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SEO and marketing
SEO – Search Engine Optimization – is one of the magic words almost all clients have on their wish list. Unfortunately, SEO is far from being the magic wand some try to make you believe. But let me explain. Building […]
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Local Business: Embrace Google MyBusiness
What makes the Google MyBusiness account different from accounts on social networks? Some background information and explanation of why I think a local business should actively use the Google MyBusiness account.
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Do I really need to make my website accessible?
The short answer: Yes, you really need to. But before you stop reading right away, please let me elaborate on this. It’s actually not so hard, and it does have more benefits than you might think. Most people only have […]
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Climate protection and your own website
The climate crisis is ubiquitous. We are discussing cars and garbage, consumption and CO2 emissions. What people don’t talk about so much is the fact that the internet as we know it today actually contributes it’s share to our CO2 […]
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When WordPress Websites retire
We develop websites for companies. Normally, this means that the website’s content is updated and WordPress is being maintained on a regular basis. But what if the website has only been created for an event? This way the website has […]
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How to secure WordPress
Is WordPress really secure? That’s probably the one question I am asked most often. My answer hasn’t changed much over the years: Yes, in my opinion, WordPress is secure. It certainly isn’t secure all by itself. Just like any computer […]
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Read: Deep and Deliberate Delegation
Delegation is something people talk about a lot; unfortunately, most people are not really good at actually delegating. With his book, Dave Stitt gives us a profound manual on how to make delegation work. He wants to teach us “deliberate” […]
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Making your WordPress website multilingual
What is the best way to offer your website in different languages? Does WordPress support this? And how would I actually go about it? Reasons for a multilingual website Many of our clients want to offer their content not only […]
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Local SEO – Are local businesses different?
Google and such are out to give you, their users, useful search results. This is one reason, why search engines are trying hard to distinguish between local businesses and businesses with no real “local” component. If we are looking for […]
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From Schelperdesign to Start-The-Loop
After many good years with our former label schelperdesign.net we felt we needed to move on. We discussed where we came from and where we wanted to go, took a closer look at our every-day-work and future goals. At the […]