Here, we write about WordPress and website marketing.
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Checklists for AI optimisation of websites
Boring, but important: the technology has to be right Websites that are well optimised for search engines have a significant head start. After all, search engines also need machine-readable code. People don’t notice if the hierarchy of headings is incorrect or if a text has the wrong content attribute. A machine needs this information to…
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An AI-readable website – why is this important?
When I am building a website, I think about the people who will visit it. I make sure they can easily take in all the information. I create ways for them to navigate the website. I ensure that the website comes across as approachable and professional. In future, however, it will not only be humans…
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GEO and SEO – what’s the difference?
Search engine optimisation (SEO) is about being found using specific keywords and generating clicks. Optimisation for AI systems (GEO) is about being cited and mentioned in AI responses. Both processes have different objectives, but are based on common principles. A website which performs well for search engines and whose structure and technical aspects are sound…
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Securing WordPress easily and efficiently
Securing a WordPress website is actually not difficult. Basically, it’s just normal housekeeping that makes your website more secure. There are some simple but very effective measures you can take to protect your website. What you easily can do yourself 1. Updates, Updates, Updates At the top of the list is keeping all plugins, themes,…
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Password Manager
A secure password consists of at least 12 characters that are chosen at random. However, no one can remember a bunch of random characters. Even writing them down on scraps of paper and Post-its quickly reaches its limits. The best way to manage secure passwords is with a password manager. This kind of software remembers…
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Two-factor authentication – what is it?
When we log in somewhere, we usually enter a username and password. Very often, the username is an email address or can be replaced by it. This part is therefore relatively easy to guess. If someone then finds out the password, the account is hacked. Two-factor authentication was invented to solve this problem. The best-known…
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What exactly do we need to protect our websites from?
Most attacks on WordPress are not motivated by personal reasons. Targeted attacks, such as those on political websites, are very rare. In most cases, attackers are after other things, even when there is “nothing to gain.” Shops store payment data, member sites have user accounts. This data — names, email addresses, passwords, payment information— can…
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Auto-updates on WordPress
Updates are very important for website security. Security gaps are closed, and outdated functions are replaced with new ones. But you have to remember to do it. It’s good that there is an option for automatic updates.
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Reflections on AI
The term AI evokes a mixture of fascination and fear. We marvel at its effects, but we cannot really assess what AI actually is. What it means for the future of our working world. And how it will change our everyday lives and our coexistence as a society. It is impressive when an AI tool…
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Do I need AI for my website?
Artificial intelligence is changing our work routines. Working with websites will also change. There will be even more scams; today, it is easier than ever to generate an entire website at the touch of a button. But of course, you can also do useful things with AI support. LLMs (large language models) are commonly used…
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Comparison WooCommerce vs. Shopify
When it comes to small and medium-sized shops, our experience shows that the choice usually comes down to one of two alternatives: WooCommerce or Shopify. The two names stand for different concepts; both are equally well suited for SMEs, but they approach the topic in very different ways. What is Shopify? Shopify is a ready-made…
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Creating a Layout with LearnDash
LearnDash has been supporting the new block editor for some time now. The block editor is the WordPress internal page builder. For the e-learning platform violinlab.com, I built the overview pages for the courses using the editor.