SEO and marketing

SEO – Search Engine Optimization – is one of the magic words almost all clients have on their wish list. Unfortunately, SEO is far from being the magic wand some try to make you believe. But let me explain.

Building websites for clients, you always need to be marketing adviser as well as web developer and IT support specialist. I love this diversity about my job and I embrace most of the things I need to deal with. Continue reading “SEO and marketing”

Local SEO – Are local businesses different?

Google and such are out to give you, their users, useful search results. This is one reason, why search engines are trying hard to distinguish between local businesses and businesses with no real “local” component. If we are looking for a restaurant or an optometrist, we are looking for an address in a certain region. Results that showcase businesses in different cities, states or countries are utterly useless at that point.

You have a local business? In this case you need to see to that your website and online activities focus on that fact. A good place to get started is Google MyBusiness. Secure your page and fill in all the necessary details. This is fairly easy and does not take a lot of time. What else do you need to keep in mind?

Local Search is different.

Google uses a different algorithm to search for local businesses than it does for other search requests. Reading through Google’s support documents, you will find that it states that “Relevance, Distance and Prominence” are the three factors that highly influence the ranking of your business. If you take a closer look you will find that a whole bunch of smaller criteria are adding up: 2017 Local Search Ranking Factors.

Continue reading “Local SEO – Are local businesses different?”