Here, we write about WordPress and website marketing.
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SEO and marketing
SEO – Search Engine Optimization – is one of the magic words almost all clients have on their wish list. Unfortunately, SEO is far from being the magic wand some try to make you believe. But let me explain. Building websites for clients, you always need to be marketing adviser as well as web developer
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Local Business: Embrace Google MyBusiness
What makes the Google MyBusiness account different from accounts on social networks? Some background information and explanation of why I think a local business should actively use the Google MyBusiness account.
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Do I really need to make my website accessible?
The short answer: Yes, you really need to. But before you stop reading right away, please let me elaborate on this. It’s actually not so hard, and it does have more benefits than you might think. Most people only have a vague idea what accessibility on the web might imply. One could think it’s about
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Climate protection and your own website
The climate crisis is ubiquitous. We are discussing cars and garbage, consumption and CO2 emissions. What people don’t talk about so much is the fact that the internet as we know it today actually contributes it’s share to our CO2 footprint: At a guess, “the internet” is responsible for about 10% of the world’s energy
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When WordPress Websites retire
We develop websites for companies. Normally, this means that the website’s content is updated and WordPress is being maintained on a regular basis. But what if the website has only been created for an event? This way the website has a kind of “expiration date”. The event is over, everything is quieting down. What now?
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How to secure WordPress
Is WordPress really secure? That’s probably the one question I am asked most often. My answer hasn’t changed much over the years: Yes, in my opinion, WordPress is secure. It certainly isn’t secure all by itself. Just like any computer or any other content management system or other piece of software out there. There are
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Read: Deep and Deliberate Delegation
Delegation is something people talk about a lot; unfortunately, most people are not really good at actually delegating. With his book, Dave Stitt gives us a profound manual on how to make delegation work. He wants to teach us “deliberate” delegation, which means purposeful and well-thought-out, beneficial for both sides.
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Making your WordPress website multilingual
What is the best way to offer your website in different languages? Does WordPress support this? And how would I actually go about it? Reasons for a multilingual website Many of our clients want to offer their content not only in their native language but in other languages as well. The companies often have clients
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The business case for your accessible website
The WAI (Web Accessibility Initiative) published an article on how your business might benefit from incorporating accessibility. Read the full article here: Financial Factors In Developing A Web Accessibility Business Case For Your OrganizationThis is a short summary of the article’s findings: What kind of companies and organizations benefit from accessible websites?
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Local SEO – Are local businesses different?
Google and such are out to give you, their users, useful search results. This is one reason, why search engines are trying hard to distinguish between local businesses and businesses with no real “local” component. If we are looking for a restaurant or an optometrist, we are looking for an address in a certain region.